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#18

💎 Top 25

Notable influencer in UK Politicians

Out of 124 in UK Politicians

Top 14.5%

John Swinney

UK Politicians Twitter/X

Platform:

X (612) Instagram (362)

#18

Instagram Rank

314,979

Score

First Minister of Scotland; Leader, SNP

Role

362

Posts

289,653

Likes

12,663

Comments

800

Avg Likes

Avg Comments

302,316

Total Engagement

835

Engagement Rate

27.9

Posts/Week

Daily

Posting Regularity

Metrics are based on tracked posts and calculated averages. Actual performance may vary.

124,779 followers

Data last refreshed: July 17, 2026

Engagement metrics shown below reflect data as of this date. Current Instagram stats may differ.

20 posts

50 days since we formed a new government. Plenty done, plenty more to do. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Image Jul 13, 2026 View on Instagram

397

Likes

Cmnts

Reposts

data as of 14 Jul 2026, 07:08 BST

Nothing quite like Dougie MacLean signing Caledonia at Tiree Music Festival.

Video Jul 12, 2026 View on Instagram

539

Likes

Cmnts

Reposts

data as of 14 Jul 2026, 07:08 BST

Great to catch up with Scottish hero @craigferguson_1 at Tiree Music Festival. What a star.

Image Jul 11, 2026 View on Instagram

1,549

Likes

Cmnts

Reposts

data as of 14 Jul 2026, 07:08 BST

Stunning island sunset tonight.

Image Jul 10, 2026 View on Instagram

377

Likes

Cmnts

Reposts

data as of 14 Jul 2026, 07:08 BST

Scotland. Even on a grey day, good for the soul 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Image Jul 05, 2026 View on Instagram

344

Likes

Cmnts

Reposts

data as of 7 Jul 2026, 07:10 BST

Nothing quite like leaving Oban on a CalMac ferry.

Image Jul 04, 2026 View on Instagram

351

Likes

Cmnts

Reposts

data as of 7 Jul 2026, 07:10 BST

Glad I’m not competing against these heavy lifters at the Kenmore Games tonight.

Image Jul 01, 2026 View on Instagram

213

Likes

Cmnts

Reposts

data as of 7 Jul 2026, 07:10 BST

The Commonwealth Games start later this month. Delighted to join Duncan Scott for the start of the arrival of the King’s Baton Relay in Scotland this morning.

Sidecar Jul 01, 2026 View on Instagram

1,221

Likes

Cmnts

Reposts

data as of 7 Jul 2026, 07:10 BST

I promised we’d end the 8am rush for GP appointments, and we’re getting on with the job. Glasgow’s first GP walk-in service is now open in Cardonald. It’s the 9th walk-in centre in Scotland, with ...

Sidecar Jun 29, 2026 View on Instagram

167

Likes

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

Delighted to welcome my Perthshire North Local Hero to the Scottish Parliament today. Catherine Walker is doing amazing work with her Right to Hope campaign to tackle brain cancer in memory of her...

Image Jun 27, 2026 View on Instagram

386

Likes

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

The Scotland we love is a nation of extraordinary resilience, one that can overcome each and every passing storm. In this new Parliament, we must work together - so we can deliver for everyone in ...

Video Jun 27, 2026 View on Instagram

506

Likes

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

Good morning from Edinburgh Castle. It’s a very unusual start to my day…

Video Jun 27, 2026 View on Instagram

1,267

Likes

135

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

It’s been a busy few weeks delivering on our promises from the election. Here are some examples 👉

Sidecar Jun 25, 2026 View on Instagram

186

Likes

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

Ready for the match and looking forward to a better outcome than ‘98!

Image Jun 24, 2026 View on Instagram

265

Likes

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

Lovely to join my friends in Scots Asians for Independence at a post-election and pre-match get together.

Image Jun 24, 2026 View on Instagram

425

Likes

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

Best of luck to Steve Clarke, Andy Robertson and the men's team for the big game tonight. Scotland, let’s make history! 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Video Jun 24, 2026 View on Instagram

777

Likes

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

We promised to support first time buyers with £10,000 towards a deposit - and we delivered. The First Homes Fund is now open, and will help more people buy their first home and get out of the rent...

Image Jun 24, 2026 View on Instagram

Likes

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

Good to host Connor and Summer from @lasswadehighschool at Bute House this morning, to discuss their ideas to reduce the cost of the school day. My government will do everything we can to ensure ev...

Image Jun 24, 2026 View on Instagram

702

Likes

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

Ten years ago, Scotland overwhelmingly voted to remain in the EU but was taken out against our will. Our best future lies in becoming an independent member state of the EU, and working with our ne...

Image Jun 23, 2026 View on Instagram

6,286

Likes

179

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

Today I met members of Edinburgh’s Muslim community and heard directly from those affected by the appalling attacks. No one in Scotland should ever fear being targeted because of who they are. My...

Sidecar Jun 22, 2026 View on Instagram

359

Likes

Cmnts

Reposts

data as of 23 Jun 2026, 07:08 BST

The Scottish government have officially donated £400,000 to the Tartan Trek for @samhscotland 😭🏴󠁧󠁢󠁳󠁣󠁴󠁿 Since being told this news from the first minster himself I have been overcome with emotion. ...

Jun 11, 2026 View on Instagram

25,169

Likes

585

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

Had a quick call with Craig Ferguson, who is now on his last stretch of his epic 3,000 mile walk across the US, to break some important news… 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Jun 11, 2026 View on Instagram

20,370

Likes

360

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

The Tartan Army are such a wonderful advert for our country and it’s just fantastic seeing fans all over Boston. No Scotland, no party! 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Jun 13, 2026 View on Instagram

8,134

Likes

108

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

Ten years ago, Scotland overwhelmingly voted to remain in the EU but was taken out against our will. Our best future lies in becoming an independent member state of the EU, and working with our ne...

Jun 23, 2026 View on Instagram

6,286

Likes

179

Cmnts

Reposts

data as of 30 Jun 2026, 07:11 BST

It’s not for Keir Starmer, or whoever replaces him, to deny Scotland’s democratic right. Scotland’s future is up to people in Scotland - and if the SNP win in May, we must have that choice. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Jan 18, 2026 View on Instagram

5,587

Likes

381

Cmnts

Reposts

data as of 19 Mar 2026, 07:21 GMT

Fantastic turnout and incredible energy today. Scotland will be independent. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Mar 28, 2026 View on Instagram

5,292

Likes

440

Cmnts

Reposts

data as of 31 Mar 2026, 08:26 BST

As the dust settles on an amazing few days in Boston, I could not be more proud of @scotlandnationalteam and the Tartan Army - wonderful ambassadors for Scotland. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Jun 14, 2026 View on Instagram

5,267

Likes

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

Scotland, you have done us proud. 🏴󠁧󠁢󠁳󠁣󠁴󠁿💙

Jun 14, 2026 View on Instagram

4,839

Likes

205

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

Tonight is the night. Come on Scotland, let’s do this! 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Jun 13, 2026 View on Instagram

4,517

Likes

186

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

We are rolling out the £2 bus fare cap across the Highlands and Islands, cutting costs of travel and delivering real savings. Just two examples: 📍 Wick-Inverness, currently £31, would be down to £...

Mar 04, 2026 View on Instagram

4,209

Likes

Cmnts

Reposts

data as of 19 Mar 2026, 07:20 GMT

Jun 11, 2026 View on Instagram

25,169

Likes

585

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

Fantastic turnout and incredible energy today. Scotland will be independent. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Mar 28, 2026 View on Instagram

5,292

Likes

440

Cmnts

Reposts

data as of 31 Mar 2026, 08:26 BST

Jan 18, 2026 View on Instagram

5,587

Likes

381

Cmnts

Reposts

data as of 19 Mar 2026, 07:21 GMT

🏴󠁧󠁢󠁳󠁣󠁴󠁿 BREAKING: Parliament backed our plans for a private jet tax and a mansion tax. In a cost of living crisis, it is right that those with the broadest shoulders contribute a bit more - while ...

Jun 04, 2026 View on Instagram

2,318

Likes

366

Cmnts

Reposts

data as of 9 Jun 2026, 07:08 BST

Had a quick call with Craig Ferguson, who is now on his last stretch of his epic 3,000 mile walk across the US, to break some important news… 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Jun 11, 2026 View on Instagram

20,370

Likes

360

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

For as long as I have breath in my body, I will stand up against racism, homophobia and hatred in our society. We will confront those who peddle it, and we will defeat them.

Mar 26, 2026 View on Instagram

2,054

Likes

270

Cmnts

Reposts

data as of 31 Mar 2026, 08:26 BST

We will help you buy your first home. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Apr 10, 2026 View on Instagram

1,023

Likes

260

Cmnts

Reposts

data as of 14 Apr 2026, 07:09 BST

Enough is enough. When politicians use hateful language, they create conditions for hatred to grow. This is the Reform party I warned about, and they should be ashamed for inciting racial divisio...

Jun 11, 2026 View on Instagram

3,041

Likes

252

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

The Scottish Parliament has spoken. A significant majority of MSPs has voted to affirm the right of people in Scotland to decide their constitutional future. This is democracy and it must be respe...

May 26, 2026 View on Instagram

1,768

Likes

223

Cmnts

Reposts

data as of 2 Jun 2026, 07:08 BST

Scotland, you have done us proud. 🏴󠁧󠁢󠁳󠁣󠁴󠁿💙

Jun 14, 2026 View on Instagram

4,839

Likes

205

Cmnts

Reposts

data as of 16 Jun 2026, 07:08 BST

Rank History

Jul 2026

#18

Jun 2026

+2 #18

May 2026

#20

Apr 2026

+2 #20

Mar 2026

-3 #22

Feb 2026

-3 #19

Jan 2026

#16

Content Categories

No category data

Top Quartile Benchmarks

Based on top 31 of 124 in UK Politicians

Posts

496

John: 974 ↑

Likes

1,277,595

John: 691,604 ↓

Comments

112,433

John: 185,758 ↑

Avg Likes

1,221.9

John: 710.1 ↓

Avg Comments

184.6

John: 190.7 ↑

Score

1,502,461

John: 1,063,120 ↓

Posts/Week

14.6

John: 27.9 ↑

Avg Post Length

225 chars

John: 209 ↓