Hiten Shah

I wrote this because I think a lot of people are making the same mistake with AI and website copy. They’re using it to write pages before they’ve figured out the audience, positioning and what the...

Channeling Bob Ross energy this month, except the “happy little trees” are B2B website pages. I built a full B2B marketing site in three days using AI. If you want AI to work on website copy, star...

Your story is either a competitive advantage or a hidden drag. If your team cannot tell it in one sentence, you do not have one yet.

Your best people are leaving. If it was just money, you could fix it. This is different. The real reason is your environment doesn’t let them do their best work. You hired A-players and they beca...

People tend to use AI like a calculator. Open ChatGPT. Paste context. Get an answer. Copy it back. Next time you need help, start over from scratch. That's calculator mode. You ask a question, ge...

Your team's ChatGPT tabs are silos. One person knows something, the rest start from zero. I run AI in Slack. 13 channels. One agent sees product decisions, technical builds, strategy threads, ever...

We went from one person using AI to the whole team relying on it. The setup took 10 minutes. We moved it to Slack. It runs as a shared bot, always on. The whole team uses it in any channel. Peopl...

The story has to come from the founder. This frustrates people. Founders want to hire a head of marketing and let them own it. Marketing wants clear guidance so they can execute. Everyone wants th...

I was up until 2am doing DevOps. I haven't touched infrastructure work in 20 years. Something shifted and I couldn't stop. The next morning I started asking a different question.

Everyone says AI is unbundling Google Search. ChatGPT processes 1.6 billion queries a day. Perplexity grew 340% last year. The narrative writes itself. But look closer at the numbers and somethin...

For twenty years, software companies raced to hire more engineers. The constraint was velocity. AI breaks that model. The constraint now is knowing what to build. That's a harder problem, and most ...

I named something in 2015. Called it Infectious Enthusiasm. Turns out I was only describing half of it. The other half took 11 years of watching founders use it well and badly to actually underst...

I wrote about this in 2015 after I'd met hundreds of founders. I called it infectious enthusiasm. The pattern I described then has held for every founder I've met since. Back then, I described the...

The fastest way to tell a company is drifting. Ask five leaders to explain what the company does. You’ll hear five different stories. From that moment forward, every roadmap debate becomes an ar...

All of this has happened before, and it will happen again. If you were writing code in 2010, you remember the era of closed IDEs and locked-down toolchains. Then VS Code showed up and opened both ...

"The answer goes from 7 minutes of origin story, tech stack, and market sizing down to complete silence." Julian Meinke is the Marketing Director at Sereact, an embodied AI company. He described ...

Ask a founder about storytelling and they'll point you to their marketing team. That tells you everything. If you can't clearly explain what your company does, you probably don't have a clear str...

When Google launched Google Analytics for free in 2005, I felt relieved. I was building analytics companies. Google was giving it away. The relief made sense. Before Google Analytics, most busin...

Google Analytics 4 is free. So is the frustration that comes with it. I’ve collected more than 150 quotes from real users about GA4. Here’s what they actually say: “I have yet to find a single pe...

Simple question. Your answer is packed with profound insights.