DA

Douglas Alexander

UK Politicians Twitter/X
#100
X Rank
15,672
Score
Secretary of State for Scotland
Role
260
Posts
15,446
Likes
113
Comments
59
Avg Likes
0
Avg Comments
15,559
Total Engagement
60
Engagement Rate
9.3
Posts/Week
Daily
Posting Regularity
Metrics are based on tracked posts and calculated averages. Actual performance may vary.
43,054 followers

Data last refreshed: June 02, 2026

Engagement metrics shown below reflect data as of this date. Current X stats may differ.

20 posts

Meta was in Glasgow University Labour Club with John Smith, Donald Dewar & my parents. On graduating Meta joined the FCO - even her friends had no idea she was actually MI6. She was an extraord...

Personal & Human Interest Labour Party Scotland Intelligence Services May 28, 2026 View on X
23
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3
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data as of 1 Jun 2026, 07:09 BST

What terrible, saddening news. Thank you for the memories. RIP.

Personal & Human Interest N/A May 17, 2026 View on X
63
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7
Reposts
data as of 22 May 2026, 07:11 BST

Thank you @AnasSarwar & the whole @ScottishLabour staff team for all your leadership, resilience & sheer hard work throughout the campaign. We’re very proud of all of you. 👏

Public Engagement & Campaigning Labour Party Scotland Leadership May 07, 2026 View on X
55
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14
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data as of 11 May 2026, 07:10 BST

23,195 steps so far & the @EastLothianCLP Prestonpans team are back out at 5:30pm for the evening session to Get Out the Vote for @_MWhitfield @AnasSarwar & @ScottishLabour. https://t.co/Uc...

Public Engagement & Campaigning Labour Party Scotland May 07, 2026 View on X
27
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7
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data as of 11 May 2026, 07:10 BST

As @EastLothianCLP we have teams out all across the constituency today. Here’s our mid afternoon Prestonpans team heading back out to Get Out The Vote for @_MWhitfield @AnasSarwar & secure the ...

Public Engagement & Campaigning Scotland Labour Party May 07, 2026 View on X
32
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0
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11
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data as of 11 May 2026, 07:10 BST

Here’s the afternoon Prestonpans team at 1pm heading back out to Get Out The Vote for @_MWhitfield & @AnasSarwar. Let’s reject Reform, Beat the SNP & deliver change with @ScottishLabour. h...

Public Engagement & Campaigning Scotland Labour Party SNP Reform UK Political Strategy May 07, 2026 View on X
41
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10
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data as of 11 May 2026, 07:10 BST

The polls are open. Let’s reject Reform. Let’s beat the SNP. Let’s change Scotland - by voting @ScottishLabour. https://t.co/5XKLoOIeL3

Public Engagement & Campaigning Scotland Labour Party SNP Reform UK May 07, 2026 View on X
57
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27
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data as of 11 May 2026, 07:10 BST

Next stop Coatbridge to knock on doors with our brilliant local candidate @HigginsKieron. In this area & across the nation only @ScottishLabour can reject Reform, beat the SNP & deliver t...

Public Engagement & Campaigning Scotland Labour Party SNP Reform UK Political Strategy May 06, 2026 View on X
55
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0
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21
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data as of 8 May 2026, 07:11 BST

On the eve of poll we’re taking the @ScottishLabour message of change to East Kilbride to support our brilliant local candidate @JoeJFagan. https://t.co/2xvOs61HsL

Public Engagement & Campaigning Labour Party Scotland May 06, 2026 View on X
56
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data as of 8 May 2026, 07:12 BST

“Reject the poison of Reform. Beat the SNP. Change Scotland by voting Scottish Labour.” What a privilege it is to campaign for & shoulder to shoulder with @AnasSarwar. He’s uniquely equipped...

Public Engagement & Campaigning Scotland Labour Party SNP Reform UK May 06, 2026 View on X
77
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0
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20
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data as of 8 May 2026, 07:12 BST

Tomorrow vote to reject Reform, beat the SNP and for the change Scotland needs. Vote @ScottishLabour https://t.co/zWjptErh7O

Public Engagement & Campaigning Scotland Labour Party Reform UK SNP May 06, 2026 View on X
82
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39
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data as of 8 May 2026, 07:12 BST

Thank you to all @ScottishLabour candidates, activists, MPs, Councillors & our party staff. Tomorrow - in the tradition of Smith, Dewar, Cook & Brown - we’re fighting to deliver a better S...

Public Engagement & Campaigning Scotland Labour Party Political Strategy May 06, 2026 View on X
94
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0
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26
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data as of 11 May 2026, 07:10 BST

“The opportunity to serve our country – that is all we ask" It feels fitting, on this eve of poll, to be in Airdrie, the area represented by the late John Smith QC MP. Great to be here with our...

Public Engagement & Campaigning Scotland Labour Party By-Elections May 06, 2026 View on X
58
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20
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data as of 11 May 2026, 07:10 BST

The @ScottishLabour Eve of Poll message: “If you want to reject the poison of Reform, if you want to beat the SNP, if you want to change Scotland, then you have to vote Scottish Labour tomorrow.”

Public Engagement & Campaigning Scotland Labour Party SNP Reform UK May 06, 2026 View on X
59
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26
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data as of 11 May 2026, 07:10 BST

Next stop….Ayeshah Khan our great Scottish Labour candidate for Motherwell and Wishaw alongside @pamela_nash & our brilliant Labour activists. Across the nation @scottishlabour is working har...

Public Engagement & Campaigning Labour Party Scotland May 06, 2026 View on X
66
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23
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data as of 11 May 2026, 07:10 BST

Another 20,000+ steps day here in East Lothian talking to voters & making the case that only @AnasSarwar & @ScottishLabour can bring the change that Scotland needs.

Public Engagement & Campaigning Scotland Labour Party May 05, 2026 View on X
39
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12
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data as of 8 May 2026, 07:12 BST

22,196 steps taken so far today and now the @EastLothianCLP evening team is back out in Ormiston making the case for change on Thursday with @AnasSarwar & @ScottishLabour. https://t.co/xUpcUS8Uo3

Public Engagement & Campaigning Scotland Labour Party May 04, 2026 View on X
51
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0
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15
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data as of 11 May 2026, 07:10 BST

Paws and watch this because even in the dog days of the campaign the @ScottishLabour social media team are besting the SNP…..

Public Engagement & Campaigning Scotland Labour Party SNP Political Strategy May 04, 2026 View on X
63
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1
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23
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data as of 11 May 2026, 07:10 BST

If you want to reject the poison of reform & defeat the SNP then only a vote for @ScottishLabour on Thursday can bring the change we need here in Scotland.

Public Engagement & Campaigning Scotland Labour Party SNP May 03, 2026 View on X
58
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0
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19
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data as of 8 May 2026, 07:12 BST

Great to be out in the sun in Musselburgh this afternoon with @kath14sangster! Voters here are ready to turn the page on 20 years of the SNP. Only @ScottishLabour can beat the SNP and deliver c...

Public Engagement & Campaigning Scotland SNP Labour Party May 02, 2026 View on X
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data as of 4 May 2026, 07:11 BST

Rank History

Jun 2026
#100
May 2026
#100
Apr 2026
+1 #100
Mar 2026
+1 #101
Feb 2026
-10 #102
Jan 2026
#92
Dec 2025
-5 #92
Nov 2025
#87

Content Categories

Public Engagement & Campaigning 108
Party Politics & Leadership 52
Personal & Human Interest 18
N/A 15
Policy Announcements & Government Action 11

Topics & Themes

Scotland Labour Party SNP Political Strategy Leadership Regional Investment Reform UK Public Spending Industrial Strategy Budget & Fiscal Policy Arts & Culture Armed Forces Cost of Living Benefits & Welfare Devolution Sport Broadcasting & Media NHS Reform Trade Agreements Diplomacy

Top Quartile Benchmarks

Based on top 31 of 124 in UK Politicians

Posts
389
Douglas: 260 ↓
Likes
945,164
Douglas: 15,446 ↓
Comments
86,667
Douglas: 113 ↓
Avg Likes
1,195.8
Douglas: 59.4 ↓
Avg Comments
184.6
Douglas: 0.4 ↓
Score
1,118,498
Douglas: 15,672 ↓
Posts/Week
14.0
Douglas: 9.3 ↓
Avg Post Length
219 chars
Douglas: 169 ↓
Trending Topics (Top Quartile)
Labour Party Reform UK Political Strategy Leadership Green Party